Beaver Evolution
Around this time last year, I was asked to design a cartoon beaver character mascot for a sign company. I don’t think the company ever got off the ground, but I was indeed paid for my work, and can share some preparatory sketches and the final Beaver art. The web designer and I had many potential names for him, but I don’t think we settled on one.
As I’ve mentioned before on this blog, sometimes with initial designs, concepts and layouts, I like to stay loose and just doodle, sometimes outside on the deck, sometimes while watching TV with a sketch board or book on my lap. That way I don’t worry too much about drawing the perfect character or illustration right off and stiffen up.
And once that part of the process is finished, I’ll whittle away what I don’t like, and try and coalesce and tighten to a few options for clients from which to choose:
In this case, we’d started with the idea of the beaver holding a sign or incorporating him into the logo. And just for grins, I threw in a fourth option that I liked stylistically, but figured the client wouldn’t go for.
Turns out I was wrong, and the extra beaver was the one chosen!
Then I inked up the selected beaver with my trusty brush and my wife and I colored up the final illustration at the top of this post.
And if it ever turns out he makes his official appearance, I’ll provide a link, etc.
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