Blue Moon Blog

I do occasional logo work, and in one case last year was asked to draw up a graphic take on Albert Einstein, to be incorporated into the logo and all branding for my client, Think! Creative. They’ve since used my curly, swirly Einstein in quite inventive and fun ways at their web site. Check it out. It’s neat to see the art I created for a certain purpose expanded beyond my or the client’s original intention.

The challenge here was to keep the design simple, while graceful, lyrical and fun as possible, and still recognizably Einstein. But it was easy to find inspiration for him, as he’s so well known and such a character, visually. I sketched out the profile with the is first sketch below, then revised it to its final form. I also explored a version facing Albert straight on, and although I like it, the profile is what the client originally wanted and ended up choosing.

I’m learning more about Einstein, currently reading the fairly new biography by Walter Isaacson. I’ve always wanted to know more of such a monumental and intriguing figure, but hadn’t found the right book. Isaacson’s treatment brings his subject to life fully and personally, and presents the science inherent to the story in an approachable manner, especially for a scientific layman such as myself. Good stuff!