Comics For Health
Since the Fall of 2006, we’ve been working on art for a sizable campaign for the National Kidney Foundation. The main portion of the project utilizes comic book or the graphic novella format as an informational tool to educate people about the diagnosis and treatment of kidney disease.
For this bi-monthly series of large (2′x 3′) comic book posters, I designed about ten characters (both patients and their healthcare team) who guide the reader through a typical dialysis center. I also provided art for collateral material, such as the logo, brochures, trade show displays and animation.
I’ve been working with comics for over twenty years, and though I’m not that active any longer in the comic book industry, I appreciate the opportunities when I get to apply the language of comics in other ways. The use of words and pictures is a powerful and effective communication tool, and we see more and more companies turning to this approach. We’re happy to see it, as we’re wholehearted proponents; it’s what we do!
Four (of six) completed posters can be viewed here.
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Great to see how these finally turned out!
I love your style, it’s so dynamic. The cartoon lines and shadows make the scene interesting and really dramatic. When I think about the “help, I’ve fallen and can’t get up” commercial, it seems so lame and staged. This treatment is such a better way to tell a similar story, I really empathize with the character. Great Job!
- Mitch